The video is a good reminder.
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Career Distinction
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"This definitive step-by-step guide enables you to determine how others perceive you, reshape those perceptions to achieve your goals, and communicate your message about your personal brand clearly and consistently. In this book, you'll learn how to become the must-have professional by being yourself. We demonstrate the power that comes with being yourself by providing examples of people just like you who have achieved professional success and fulfillment by living their personal brands." (CareerDistinction.Com)